Best 3 steps for local SEO in 1st position Google

Google has freshly updated its local search algorithm. Goalmouth ? Deliver Internet operators with more pertinent results on businesses close to home base. This is a chance for us to bounce on the news by presenting the challenges of local SEO. The trend is evident: consumers are increasingly looking for local brands, and these are highlighted in the search results on the web. In this context, it converts crucial to be well referenced far away. What means should you invest in it? What actions to be well referenced locally? I will try to answer you!

In this article, I propose to see the following points together:

• what is local SEO and why it substances
• how to be well referenced locally.

Other articles will follow on this theme, which is gaining more and more importance on the web. This one is in a way an introduction

What is local SEO and why it substances

Local SEO is a subsection of general SEO. It contains being well positioned in the original search results of Internet users. This is indispensable for many businesses since more and more of Google explorations have a political intention: a DIY store near me, the grandest guesthouse for my next day off in Spain, opening times from the city hall, a sports club close to my work, etc. Now are some facts that will help you understand the greatness of the marvel. According to a recent Google study :

• of persons who use search engines to find info on foodstuffs or facilities, 4 out of 5 are responsibility local explorations
• 34% of people searching locally on a computer or tablet go to a store through the day.
• Being referenced locally is essential not to miss these customers! To be well referenced locally, you will need to perform a number of actions (some specific, others more general) permitting you to seem in the following local search results:

In addition to the findings highlighted in blue, the map on the right of the image is important: it indicates the location of your business on Google Maps, which then facilitates visits to consumers’ point of sale.

 

In which case attention your exertions on local SEO

When a new trend looks on the Website, it is essential to take a step back. Admittedly, local SEO is essential for many companies. However, it is not mandatory or even relevant. You can imagine that if you sell pizza to go, the problem does not arise as if you had an e-commerce site !

formerly, proper positioning in the results of local research requires most of the time to have conducted some actions in web advertising (editorial strategy, social networks …) beforehand. Is it for you? This is what we will try to determine by examining the following criteria.

 

Competition in your geographical area

Where are you located?

• In the heart of Paris or in the suburbs: you encounter difficulties to obtain results in the local search. In the suburbs, it is double jeopardy: the SEO efforts of Parisian competitors, consumers themselves are more readily found in the hyper-central signs. If you have done little web marketing today, it might be best to start there!
• In a city of medium size (Anger, Strasbourg, etc.): the competition is less to do to SEO, and indefinitely still a number of local searches of Internet users. This way, you will be able to start locating quickly, it will be an excellent weapon to recruit new clients.

 

• Business district or commercial district: +1
• Significant city: 0
• Average City: +1
• A town with a low population: 0
• Suburbs: -1
• Competitors well referenced: -1
• Competitors badly referenced: +1

To finish

Now calculate your score. If it is positive, you have a priori interest to consider the local SEO seriously. If it is negative, other strategies may be more advantageous to recruit new customers (global SEO, online advertising, web content …).

 

Obviously, this is only an indication, and it would be crazy to think that one can decide his strategy by following the results of a simple questionnaire. Study your competitors, estimate missed opportunities, and evaluate the cost and difficulty of alternative approaches

 

How to be referenced locally?

You made your decision. Very well. Now you want to know how to get your business back on the first Google page with its address and phone number?. So just answer to these issues of SEO to be well graded! help you influence your local SEO.

3 specific recipes

Be present in local listings

To ensure that your business really exists, to locate it locally and to provide reliable information to Internet users, Google looks at your listings in the main directories (Yellow Pages, local directories, La Poste, etc.). You, therefore, have every interest in including your information and ensuring that it is complete and consistent from one list to another. A lack of reliability may otherwise penalize you.

 

Have consumer opinions

Google pays close attention to consumer reviews. This is proof that your company has a business and provides quality service. And since Google wants to put together the best addresses, the more positive your comments are, the more your local SEO will be boosted. However, do not panic if there are some negative reviews in the lot. It’s inevitable, and it can even serve you to build your credibility. In this case, answer calmly, show that it concerns you and seek to fix things.

 

Create a business profile on Google + / Google My Business

Google My Business is a facility accessible by Google. It is primarily aimed at companies that want to gain visibility locally. We present it in detail in this article. It’s a cornerstone of your local SEO: having a business listing on Google My Business will allow you to appear on Google Maps, collect consumer reviews, share news about your business, and more. But good!

 

A general record

Work on global SEO and social media strategy

It has already been said: your global SEO efforts and social media are significant because they reinforce your local SEO. Yes, let’s not forget the basics, the job of Google is to trace the most exciting sites for users. Your site must, therefore, contain valuable content for your users. Then identify topics that your users might be interested in and create content on them. Then relay them on social media, and strive to unite a community around your brand. If Google rewards you, it will first be your customers themselves who will thank you.

By following these tips, with a little work and method, you will quickly get better local SEO!

Checkout blog about Google Unusual Traffic.