6 Essential Rules of Blogging You Must Know
Some Social Media Marketing companies in Pakistan are aware that they should start blogging or make blogging a part of their work. But, blogging might not be an easier tool for them as the blog might be lacking insight, direction and purpose. It may also be a very un-useful thing to them or they might not know how to benefit from it or know to do it. This article will upgrade your knowledge about blogging and the rules associated with it and how to lay out a solid blogging company strategy.
- Balance:
Almost every Digital marketing agency in Pakistan abuse blogging guidelines that the blog should be of 80% industry or other news stuff and 20% company news. That right there is an imbalance created in blogging which is not okay. These companies use their blog for internal company news only and this doesn’t settle with the audience. This restricts the amount of traffic your blog drives. - Frequency:
Be frequent in publishing blog every few weeks if not every day. The ideal amount would be to publish 5 blogs a week or after 2 weeks at maximum. This keeps your audience engaged and they come back for more. The key point here is that your topic should be intriguing and include something new every time. Ensure website appears active to both users and search engines. However, if you have the capacity to create good quality content every day, then do that. - Flexibility:
Another important element is to be responsive to your company’s development. By this, we mean that if there is something new that happens in your company or is worth telling then just write a blog on that and keep updating it for audience engagement. People would want to know about the latest events and discoveries your company has achieved so that your blog remains at the cutting-edge. Also, adjust your calendar to what gets best feedbacks/responses and write on that. - Keywords:
Keywords are tricky to use but easier to find. Use Google ads and search for keywords according to your topic. The ideal thing to do here is to choose keywords with low or medium usage and write the best content to generate traffic. - Length:
Length of the blog means number of words to use in your blog. Usually bloggers aim for 200-300 words but if you are writing for your company than it should be no less than 500 words. Length is just a minute thing to worry though, as Google rewards content with 100% relevancy to the item searched for and keeps that content on highest ranking. - Media:
Keeping your audience engaged should be your utmost priority and for that another thing you could do is add images, videos or info graphics in your content. It will enrich its quality and your readers won’t leave your page without finishing it. People use media as tricks and bribe a reader into opening the link like a picture in which two film stars are fighting will ultimately bribe you to read that content. This will also highlight your content as user-centered which search engines recognize.